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PD Town Hall Meeting: What Will You Need to Budget for the Unexpected? - Shared screen with speaker view
Rebecca Campbell
22:03
Hello from Rebecca with the Colorado Society of CPAs
David Rozsa
22:33
Welcome, Rebecca! (Chair of the ASAE Professional Development Advisory Council)
Sharon Hollister
22:58
Hello from Sharon with the MN Social Service Association
Erik C. Burns
23:05
Welcome, everyone!
Erik C. Burns
23:20
@Sharon, I am from Mpls!
David Rozsa
23:49
Greetings and welcome, all!
David Jennings
23:51
Hello from Community Associations Institute in Falls Church, VA
Sharon Hollister
24:03
@Erik Neat! We are located in St. Paul.
Erik C. Burns
24:36
@sharon...Awesome! Love the area
Ann Dorough
24:39
Hi everyone, from The American Institute of Architects in DC.
Laurie Denham
25:29
Hello from the National Association of Women Judges, also in DC
Rebecca Campbell
31:53
Does anyone have thoughts about when you might return to in-person events and what are you budgeting in terms of attendees.
Lori Gracey, TCEA
33:58
We are hoping for a hybrid event (aren't most of our future events going to be hybrid to offer more options to attendees?) in June 2021, but am not sure it will be able to include face to face.
Lori Gracey, TCEA
35:26
For our (currently) hybrid event in February 2021 (still can't get out of our contracts), our attendance is down from around 3,000 registered on this date normally to just 700 registered. I'm hoping it picks up more later one.
David Jennings
36:11
Our chapters are doing some outside things like golf outings, etc. We just made our January conference virtual-only. For courses hosted at our chapters, we think maybe spring or summer, but we are fine doing more virtual courses until people are willing to gather.
Michelle Runge
38:06
Our chapters are trying some hybrid meetings, with half the members meeting in a venue large enough to allow for social distancing, and half are meeting in small groups to watch a livestream of their programmatic meetings. The chapter is providing boxed meals for all members, whether in person or virtual.
Sharon Hollister
38:10
Our March 2021 conference (3,000+) will be virtual. Fall 2021 some of our much smaller regional events (100-200) I suspect will be in-person, but no decisions have been made yet.
David Jennings
41:48
Thanks Erik - how did you approach pricing your 90 and 30 minute webinars?
Erik C. Burns
45:38
Hi Sharon, this is the best way to go of 'wait and see'
elissa myers
46:43
I fear that I'm seeing a "virtual conference" fatigue setting in -- so many opportunities that no one seems to be a must-attend anymore... anyone else seeing that?
Erik C. Burns
46:58
@Rebecca...our population is not willing to come pack until very late in 2021 but this timeline is dependent upon MANY things
David Rozsa
47:03
I know I feel that way, Elissa!
Erik C. Burns
47:13
@Elissa...I agree.
David Jennings
47:30
I agree Elissa - Zoomtopia is going on right now :-)
David Rozsa
47:32
The ROI has to be very persuasive when traditional items of value (networking, etc.) are no longer included
Michelle Runge
48:20
Has anyone discovered any unique, engaging ways to do networking virtually?
Erik C. Burns
49:27
@Michelle...We have found a few ways to make this work with virtual engagement with capped breakout rooms
Erik C. Burns
50:19
We also drove structured interactions via content and meeting tools such as GRIP
Laurie Denham
51:00
We had breakout sessions by topics and a virtual wine tasting for networking.
Lori Gracey, TCEA
54:25
We've done coffee chats that people could drop into casually and that was well received.
Sharon Hollister
01:03:14
How have has attendance been at virtual events compared to in-person? Up, down , flat? We are trying to predict for budgeting purposes.
Erik C. Burns
01:03:55
Early we saw flat to slight growth
Erik C. Burns
01:04:24
Now, we are launching new engagements so there is nothing to compare to.
Ann Dorough
01:05:34
Our virtual attendance has run 150% to 500% increase over F2F. Prices are kept low, which means that sponsors can be persuaded to maintain their investment due to having such increased reach.
Rebecca Campbell
01:05:59
Our attendance has been down about 30%
Krystle Correll
01:06:26
@sharon varied by client for our AMC, some were flat or slightly down, we did not see any increase (our clients are all scientific associations) Pricing varied for each of our clients as well some kept same, some reduced fees
Christine Shupe
01:06:31
We were up 40% over our highest F2F.
David Jennings
01:06:36
Our virtual courses (six hours each) have done very well. Our first virtual conference had half the attendees of live but twice the sponsors.
Lori Gracey, TCEA
01:07:37
Our virtual courses have done crazy well. One of our virtual conferences had the same number of attendees. Our current one is down significantly.
Dawn Gannon
01:09:38
John BrillDirector of Media ServicesIPG Techdirect: 720.510.3716mobile: 303.324-2574email: john@IPGtech.comwww.IPGtech.com
David Jennings
01:11:38
We dropped price about 15% temporarily as a covid gesture, not because it's virtual. Now we have resumed normal pricing and it's going well.
Melanie Stanton
01:13:12
And, returning to the argument that Erik made earlier: is this model sustainable post-COVID? Meaning: once events go back to live, will you be offering those for free?
Erik C. Burns
01:14:11
Value needs to increase, not reduce prices...IMO
Krystle Correll
01:14:38
@erik, yes 100% that is how we are approaching 2021 increasing value and keeping same price
Sharon Hollister
01:14:46
We are planning a 20% drop in reg. pricing for members, but plan to position related to economic impacts of pandemic. We don't want to diminish value or limit cost of virtual events in future.
David Jennings
01:15:28
I agree - education has to be worth something -- not just a free vehicle to sell other stuff.
Sharon Hollister
01:16:43
Our members are relatively low wage earners, most work for non-profits or government agencies. So we are a bit more cost conscious.
David Jennings
01:17:33
What book do you recommend on value prop and brand value?
Kyle London
01:17:52
That's where you get your sponsor/partners in front of their audience and gain assistance from them with $$
David Rozsa
01:17:54
Yes, price point needs to be within the context of your target audience(s), within the range that aligns with your brand strategy.
David Jennings
01:17:57
I like an old one called, "The Discipline of Market Leaders."
Erik C. Burns
01:18:08
VERY GOOD, point Sharon. However, I advocate for keeping prices flat but adding something for them. Job board, mentoring program, etc...
Erik C. Burns
01:18:10
:)
David Rozsa
01:18:32
I agree with Erik's advice.
David Jennings
01:18:35
Get yourself a good chair, camera and headset.
David Rozsa
01:19:04
"Marketing Management" by Russell Winer and Ravi Dhar
David Jennings
01:19:18
Make sure your speakers take breaks with the audience and never say, "let's just work through the break to get done sooner."
Kyle London
01:19:26
Try Air BnB "experiences. Check them out for new, virtual ideas for engagement.
Kyle London
01:21:59
Thanks everyone! A recording of this session will be placed on ASAE PD Collaborate boards.
Krystle Correll
01:22:06
we have founds “birds of a feather” types of networking experiences work well
Erik C. Burns
01:22:36
It has been an honor to learn with everyone today!
Sharon Hollister
01:22:38
Thank you!
David Rozsa
01:22:42
Thank you, everyone!