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Marketing Professionals Advisory Council Webinar - Shared screen with speaker view
Volunteer Relations
31:10
Welcome everyone! Where are you joining from?
Nicole Araujo
31:25
Just to make everyone smile today. As we wait for the webinar to start, my huge orange cat, Rob Thomas, is making tons of noise playing with a marble in the tub!
Matthew Hughes
31:28
Hello from Kansas City!
Wendy King
31:31
Indianapolis
Valerie Quickel
31:38
Hello from Boston!
Kerri McGovern (she/her) - ACC
31:42
Washington, DC
Erica Viviani
31:51
Hi from Philly!
Maria Villarreal
33:08
Hi everyone!
Steve Shivak
33:48
Good (east coast) afternoon to everyone!
Maria Villarreal
35:31
Not the murder hornets!! lol
Hilary Marsh
39:52
All too often, branding = logos. I often see extensive branding guidelines that don’t include voice and tone, so I appreciate your perspective.
Nicole Araujo
40:31
@Hilary, agreed!
Maria Villarreal
41:17
https://www.martyneumeier.com/steal-this-idea-1
Laura Sparks
41:22
@Hilary - yes!
Nicole Araujo
42:51
Yes, the website is not your brand. It's a tool to communicate and express the brand.
Nicole Araujo
46:23
love this visual!
Matthew Hughes
52:05
Could you please offer some compelling reasons we can share with board members to make the case for bringing in an outside agency to help with especially a reboot?
Hilary Marsh
54:42
Internal communications is so key! These efforts often need to happen if an association isn’t having the kind of impact with current and potential members that it really wants to. That message might be hard for a board to hear, but if the effort makes a positive difference, the board can feel like the heroes
Hilary Marsh
55:01
And an outside perspective is key
Nicole Araujo
57:29
The "curse of knowledge" is real. You are dealing with your organization and what its mission on a daily basis. The outside audience comes in with fresh eyes, ears,,and perspective. Boards also tend to listen to the outside voice.
Hilary Marsh
58:24
I completely agree with what @nicole just said. You can’t unknow what you know
Nicole Araujo
59:27
For those that are trying to get their board to understand what brand is and the value of brand, you may find this document helpful. It was created specifically for a client to speak to their board. https://drive.google.com/file/d/1CXsgTS-iLTdjLvN-6CsEtMz8YzatJKww/view?usp=sharing
Nicole Araujo
01:00:06
Keeping control of your brand is hard!
Nicole Araujo
01:00:16
Policing the guidelines can be a full-time job.
Nicole Araujo
01:03:44
Agree 100% on buy-in and the time it takes internally for the process and implementation. It's not over after launch.
Nicole Araujo
01:04:22
I love the brand work here! Well done. Beautiful.
Maria Villarreal
01:05:31
Wow so pretty!
Parshy Phillips
01:06:08
love it.
Asha Desai
01:06:11
I love this!
Hilary Marsh
01:06:34
The lovely branding framework here would definitely help shape and focus people’s thinking. So good!
Karen Somerville
01:06:37
can we get a copy of the slides?
Kerri McGovern (she/her) - ACC
01:13:37
Laura and Lilia, how do you address tone/voice within the brand guidelines?
Blake Stenning
01:17:52
Good point about the work begins once the brand guideline is done.
Catherine Ort-Mabry
01:18:02
Were people explicit that you couldn't touch the butterfly?
Catherine Ort-Mabry
01:20:12
Could you not hear me? I was unmuted.
Catherine Ort-Mabry
01:20:15
So sorry
Nicole Araujo
01:26:31
I have to leave for another meeting. Thank you so much for this presentation. Well done!
Matthew Hughes
01:28:33
Thank you so much – this was fabulous!
Bernadette
01:28:35
Thank you!
Asha Desai
01:28:41
Thank you!
Tip Tucker Kendall - ISA
01:28:42
Awesome! Thanks!
Robin Styles-Lopez, Director of Communications
01:28:43
Thank you!
Blake Stenning
01:28:44
Thank you. Very interesting.
Steve Shivak
01:28:50
THANK YOU!
Zach Lepperd
01:28:50
Thank you!
Karen Somerville
01:28:54
thank you
Kerri McGovern (she/her) - ACC
01:28:55
Thanks - great session